As a company, and as individuals, Netlink values integrity, honesty, openness, personal excellence, continuous self- improvement, and mutual respect. The following guiding principles help measure the appropriateness of Netlink’s decisions:

- Provide a great work environment and treat each other with respect and dignity.
- Embrace diversity as an essential component in the way we do business.
- Apply the highest standards of excellence to the purchasing, delivery/implementation of the business solutions.
- Be eternally driven towards customer satisfaction.
- Contribute positively to communities and the environment.
- Recognize that profitability is essential for future success.